Retail Industry

Customer data is crucial to omni-channel retail business success, as it helps with defining the individual product recommendations, marketing campaigns, buying incentives, etc. The significantly increased number of touchpoints with the customer makes ensuring a consistent omni-channel customer experience for retailers a challenge that they have to address promptly.

The elastic.io iPaaS helps retailers easily connect all the disparate touchpoints together, be that mobile data, data from CRM systems like Salesforce or SugarCRM, or marketing tools like Marketo, MailChimp or Hubspot. Thanks to the standardized integration approach and pre-defined connectors, new touchpoints can be added by up to 85% more quickly, delivering retailers 360° view of the customer and driving their omni-channel retail strategy.

In the omni-channel retail, you rely heavily on the fact that any CRM- and ERP-related data from your POS is in sync with your webstore and the warehouse. This often includes continuous manual re-keying of data as well as checking several systems to gather possibly all required data.

With elastic.io iPaaS, you can easily automate such processes as synchronizing orders between e.g. ChannelAdvisor and Magento, sending shipping updates from e.g. Shopify to MS Dynamics NAV, or managing logistics with e.g. NetSuite or SAP and DHL or UPS being seamlessly integrated with each other.

Point-to-point integrations are usually extremely time- and resources-consuming, because they are not reusable or interchangeable at will. The more applications and systems are added to the ecosystem as the omni-channel retail strategy evolves, the more complex it gets to maintain integrations.

With elastic.io’s integration middleware, you address each integration scenario only once. Then you can easily use already existing connectors again and again for other eCommerce projects, thus reducing time spent on integrations by up to 85%.